Publicity Workbook

Anyone on your staff can become a publicity expert with The Publicity Workbook for Career Schools.

This 200-page workbook gives you step-by-step directions for reducing high-priced advertising costs and increasing enrollments.

Just follow the easy guidelines in each chapter for low-cost and free weekly publicity. This comprehensive workbook includes all the directions and forms you need to publicize your school.

Learn how easy and inexpensive it is to get your school information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. If your programs attract people from out of state, you will learn ways to publicize nationally.

Over 25 chapters tell you how to build a great image, reach the people most likely to enroll, and open new markets. Each chapter includes what you need to know, the people involved, step-by-step activities, forms and materials, timetables, budgets, and methods.

Selected chapter titles :

  • Start with success
  • Discover your students
  • Create a custom publicity list
  • Build relationships that work
  • Quick press releases
  • Easy-to-write news articles
  • How to generate news
  • Student success campaigns
  • Satisfied employer campaigns
  • Themes and press kits
  • Posters, flyers, and other visuals aids
  • Direct Mail and Form Letters
  • Follow-up Campaigns
  • Radio and TV
  • Audios and Videos
  • The Internet and Web
  • Outcomes assessment for results.

Free Download a complimentary copy of the chapter summaries in Adobe Acrobat format to see the scope of the content.

Then order the Publicity Workbook for Career Schools for only $40.00. We will send you the URL to download the entire 200-page workbook in Adobe Acrobat format.